Not just a new product, a new source of revenue.

The iTrace utilizes fast and accurate ray tracing to help dramatically improve your clinical decisions, avoid costly mistakes and provide better visual outcomes for your patients.

Integrated Topgraphy and Aberrometry-   Separates the lens and corneal aberrations so you can dramatically improve your clinical decisions (lasik vs. lens options). 
Fast and Accurate Pupillometry- Efficiently eliminates equipment and an additional measuring step.
Determines a Multi-Zonal Refraction-  Giving you the option to promote custom vision procedures like custom Lasik, custom CL’s, aspheric IOL’s, or even a second pair of glasses for night myopia
Binocular Open Field Fixation- Eliminates accommodation and minimizes the need for cycloplegia while enabling the tech to do a more reliable and accurate distance refraction.
Accurate Ray Tracing for All Eyes- Provides a faster, more accurate refraction for all eyes, improving    
outcomes and avoiding costly mistakes. 
True Point Spread Function Analysis- Clearly shows what the patient sees which is an incredibly useful educational tool. 

Creating a fee for service program where as, patients pay for a an iTrace, exam thus creating a baseline to be used as comparison in future visits.  In some cases the service may be billable through MediCare or private insurance.  More information is available on this subject.  The reimbursement (when paid by Medicare) is about $31. 

Where no code applies it is likely a patient will be interested in paying for the value added service that a baseline and subsequent exams provide.  A nominal fee of $25 to $50 for an exam can quickly pay off your investment and turn into a positive cash flow source.

Example I 
An optometric practice seeing 50 patients a week.  50 percent of patients opt for iTrace exam (at $50)
$1,250 week gross revenue
Original Investment of $29,950 paid for in 24 weeks

Example II
An optometric practice seeing 50 patients a week.  50 percent of patients opt for iTrace exam (at $31 reimbursement)
$775 week gross revenue
Original Investment of $29,950 paid for in 39 weeks

Financing is available from Tracey Technologies

What other piece of equipment can a practice purchase which pays for itself and create profit in less than a year.

Additional revenue can be generated by prescribing WaveTouch contact lenses! 

Thank you,

Jim Culey
Your iTrace Representative